TikTok’s music loss could be YouTube's gain

Semafor Signals

Insights from The Verge, YouTube Shorts’ Kevin Ferguson, and The Economic Times

The News

Just weeks after one of the world’s biggest music companies pulled its artists’ tracks from TikTok, rival short-form video platform YouTube Shorts debuted new features specifically aimed at increasing engagement with music. YouTube’s new “Remix” function, which allows Shorts users to make their own content alongside music videos available on the platform, marks the latest evolution in the fight for the short-form video market. It comes after TikTok got into a licensing dispute with Universal Music Group, which forced the app to remove the catalogs of artists like Taylor Swift, Drake, and Bad Bunny from its platform. YouTube, meanwhile, has a global licensing agreement with UMG.

SIGNALS

Semafor Signals: Global insights on today's biggest stories.

YouTube looks to existing creator base for growth

Sources:  YouTube Shorts’ Kevin Ferguson, The Verge
YouTube’s foray into the world of short-form video makes sense for a platform that already dominates much of the online video and music sector. The timing of Shorts’ new initiative “suggests it’s a direct response to TikTok’s current music licensing battle,” and sends the message to creators that they can still make videos with songs that were scrubbed from TikTok, The Verge wrote. YouTube “invented the creator economy,” Kevin Ferguson, who leads Shorts’ global partnerships initiatives, told Semafor in an interview last year. YouTube hopes its existing base of creators will be willing to use Shorts, and that their presence will help attract TikTok creators hoping to turn their followings into steadier, more lucrative income streams through longer YouTube videos.

Shorts is booming in India

Sources:  The India Saga, The Economic Times
While TikTok is still the leading driver of cultural and music trends in the U.S., Shorts is wildly popular in places like India, where TikTok is banned. The platform, which launched there in 2020 ahead of a full global release, is the app of choice for 80% of internet users, though smaller, Indian-made video apps have taken a hit as a result. Shorts has prioritized its global reach, hiring over two dozen “community partner managers” who work with creators across 20 different languages. “I still think we’re at the early stages of this thing,” Ferguson said of the global short-form video sector.

TikTok’s golden age of audio ends

Source:  Fast Company
UMG’s decision to yank its music from TikTok, which largely stemmed from disagreements over protections against AI-generated songs, won’t lead to the death of music on the platform. Users are already uploading bootleg remixes and covers of Taylor Swift songs, for example, tech journalist Ryan Broderick wrote in Fast Company. TikTok, he said, is facing its own “Napster moment,” referring to the audio-sharing service that shut down in 2001 over copyright challenges. “Every time a crackdown like this happens, it only results in three things: More piracy, ironically enough, a worse environment for fans, and more hoops for smaller artists to jump through,” Broderick wrote. [ad]
文章来源:SEMAFOR

TKFFF公众号

扫码关注领【2024年台历】

TKFFF合作,请扫码联系

文章来源: 文章该内容为作者观点,TKFFF仅提供信息存储空间服务,不代表TKFFF的观点或立场。版权归原作者所有,未经允许不得转载。对于因本网站图片、内容所引起的纠纷、损失等,TKFFF均不承担侵权行为的连带责任。如发现本站文章存在版权问题,请联系:1280199022@qq.com
文章标签:
TK资讯跨境资讯外网TK资讯
分享给好友:
TKFFF
已认证
0
粉丝数
0
文章数
TKFFF(TK发发发)是为全球TT卖家提供TIKTOK运营所需各种资源的综合性门户网站。网站涵盖TK工具、头条、论坛、社群、活动、人脉、货盘、教学等必备资源。
加微信
相关推荐
把玩具卖给东南亚年轻人,东莞老板迎来事业第二春
TKFFF小编
2024-12-19
火热!投影仪再成上周TikTok英区爆款产品;困境!Temu想在越南开展业务必须改变其模式
跨境指南
2024-12-17
特朗普据悉会见周受资,称“对TikTok有好感”“会研究下”
TKFFF小编
2024-12-17
搞了个独立站卖假货,跨境卖家被实名举报
TKFFF
2024-12-17
导航
资讯
论坛