Sourdough starter group overwhelmed with thousands of orders after viral TikTok

外网TK资讯9个月前发布 Ming
322 0 0
Sourdough starter group overwhelmed with thousands of orders after viral TikTok

The group’s starter recipe is based on one from the 1800s. (CBC / Chef Secrets: The Science of Cooking)

A group that mails out sourdough starters has been overwhelmed with requests after a TikTok about them went viral.

Mary Buckingham of Greeley, Colo., is part of the 1847 Oregon Trail Sourdough Preservation Society that continues the old pioneer recipe by mailing out the kits, which are based on sourdough starters from the 1800s.

People who are interested can send a self-addressed envelope to the group to receive a kit.

Last month, TikTok user Susan Robison posted a video spotlighting the group, after she learned from a relative that the kits were available free at request. Ten days later, Buckingham was inundated with calls from her local post office.

“The post office gave me a call that morning and told me that there were three two-foot-long postal letter boxes full,” Buckingham said.

The group typically gets 30 to 60 requests per week, but it’s now receiving thousands every few days. Despite the sudden interest, they are still trying to fulfil every request they can.

Sourdough starter group overwhelmed with thousands of orders after viral TikTok

Mary Buckingham couldn’t believe how one TikTok could lead to thousands of requests for the sourdough starter. (Submitted by Mary Buckingham)

“We’re now at 8,000 as of this week,” Buckingham told As It Happens host Nil Köksal. “I can’t say I’m angry, but I am tired. Just exhausted.”

“My sister has been kind enough to help me, so that’s been a huge help, or I’d be weeks behind … We’re just nonstop work — it’s all day, every day, all the weekends.”

The beginning of a trend

Buckingham and her group of volunteers started maintaining these free sourdough starters after meeting Carl Griffith, a sourdough enthusiast, on the ’90s Internet Usenet group rec.food.sourdough. Usenet is, roughly speaking, an online bulletin board network that could be described as a precursor to message boards and even modern social media.

When Griffith died in 2000, the 1847 Oregon Trail Sourdough Preservation Society was formed to maintain his sourdough starter and to continue the tradition of mailing the kits out for free.

Sourdough starter group overwhelmed with thousands of orders after viral TikTok

The starter recipe is based on one used by the pioneers. (Submitted by Mary Buckingham)

The process of creating the starters is multi-faceted, and can take a number of days to get the kits — consisting of various flours mixed with water — dry and ready to be mailed out.

Buckingham stands by the group’s starter, but she said the abundance of requests means she has barely any time to bake bread. But, despite this, Buckingham hopes she can continue to honour the requests — even if that feels near impossible.

“Usually when we’ve had press, it dies down after a few weeks and then we go back to our 30 to 60 a week, which is no big deal to handle,” she said. “If this were just to keep going like this, we would have to change how we do things, because two people just cannot do this.” 

文章来源:加拿大广播公司

TKFFF公众号

扫码关注领【TK运营地图】

Sourdough starter group overwhelmed with thousands of orders after viral TikTok

TKFFF合作,请扫码联系!

Sourdough starter group overwhelmed with thousands of orders after viral TikTok
© 版权声明
广告也精彩

相关文章

暂无评论

您必须登录才能参与评论!
立即登录
暂无评论...